What is the reason behind Twitter’s updates?
Starting on Saturday, Twitter implemented limitations on the number of tweets that its users can access.
Elon Musk stated in a tweet that unverified users are now allowed to read up to 1,000 tweets per day, while verified users can access up to 10,000 tweets per day.
Users started sharing screenshots of notifications indicating that they had surpassed their daily limit of tweets. Elon Musk was doing something quite unusual for a social media platform – he was imposing restrictions on user activity.
Advertising executives are perplexed by this decision. However, it is part of a larger strategy that Elon Musk is pursuing – a competition with AI companies.
To understand this, let’s delve into how Twitter generates revenue. Like Meta and Google, the majority of its income comes from advertising.
When users access the platform, they are presented with advertisements. The more time they spend on Twitter, the more ads they are exposed to. It’s a straightforward equation that drives the business.
Starting on Saturday, Twitter implemented limitations on the number of tweets that its users can access. Elon Musk stated in a tweet that unverified users are now allowed to read up to 1,000 tweets per day, while verified users can access up to 10,000 tweets per day. Users started sharing screenshots of notifications indicating that…