But the success of “Dune: Part Two” highlights the evolving nature of the industry and the importance of offering audiences compelling stories to draw people to theaters, say industry experts.
February and March have, over the past three years, reliably housed movie releases from established franchises and properties including “The Batman,” ($134 million opening weekend) “Creed III” ($58 million) and “Uncharted” ($51 million). Studios have traditionally relied on the summer blockbuster months, the winter holiday season, spring break, Valentine’s Day, and the long Presidents Day weekend for revenue, but the late winter and early spring season have proven to be a safer bet than the often-lagging months of January, August and September.
“One need only look at the delta between ‘Dune: Part Two’ and the rest of the crop of films this weekend to see how beneficial this release date as moved from October of last year to this weekend was for the film,” said Dergarabedian.